Most execution failures are failures in decision-making, driven by lack of clarity. We bring that clarity to help growth-minded clean- and hard-tech leaders diagnose what's broken, install decision-making systems that make priorities stick, and build operating cadence that turns direction into measurable progress.
Something feels off. Your team is working hard, but progress is slow. Decision-making is harder than it should be. You're not sure if it's execution, strategy, or both.
Do any of these resonate?
Customer feedback, competitor moves, and investor pressure all point in different directions, making it difficult to separate signal from noise.
Your team is pulled in every direction and priorities shift weekly, chasing the next opportunity or solving the latest crisis.
You have traction, but the next phase is clouded — should you expand your market, deepen your product, build partnerships, or double down on sales?
Decisions sit on your desk for weeks — you have options, but no confidence in which one is right; if feels harder than it should.
The tactics that got you here aren't getting you to the next level. You're not sure if it's the market, your product, the team, or your strategy.
Board meeting feel confrontational, not collaborative. You know they're asking the right questions, but you struggle to provide clear answers.
You don't need months of research or a full-time strategist. You need a process that cuts through complexity to diagnose what's broken, install decision-making systems that work, and build operating cadence that makes progress measurable. This is how we transform strategic uncertainty into confident execution:
See the path hidden in the fog
Market signals pull you in every direction: customers make new demands, competitors make unanticipated moves, and investor pressure shifts frequently.
We cut through the noise to identify what is actually blocking progress.
Through a focused analysis, we examine your business across key dimensions of strategy and pressure-test our findings with you in a 90-minute deep-dive session.
You will see where decisions are breaking down, why progress is stalled, and what to prioritize to regain momentum.
Build a map your team can follow
Strategic clarity is the foundation, but your team needs systems they can run on.
We transWe translate diagnosis into a Strategy Operating System—guiding principles that ground decisions, a sequenced 90-day portfolio, and operating rhythm that keeps execution aligned.
No more firefighting mode — decisions get grounded, priorities get sequenced, progress gets measured.
When the rules are clear, your strategy will hold.
Translate direction into momentum
When every decision feels risky, execution stalls.
We don't just hand you a roadmap, we help build a decision-making system that gives you conviction as you execute. Priorities stay in focus. Progress becomes measureable.
The tools that got you here—instinct and hustle—get upgraded to strategy and systems.
No more second-guessing.
Just confident, intentional leadership.
It's tempting to approach sales by communicating the virtues of your product or service, but through his years of experience, Aaron has developed the discipline to remain hyper-focused on the customer's problem and to find the shortest path between hypothesis and validation. As a startup CEO navigating a market in which differentiation matters, I've found Aaron to be the ultimate sounding board when approaching customer conversations and evaluating new markets as a whole.
We engaged Aaron to help us identify high-value target markets and build our go-to-market strategy. What set him apart was the combination of analytical horsepower and the right connections — he played a pivotal role in helping us determine which markets to avoid and which to prioritize, with targeted introductions that were critical to building early momentum.
It's rare to find someone who can genuinely 'mind-meld' with a CEO, consistently generating high-quality ideas — Aaron is the real deal. He helped us move from navigating a maze of possibilities to executing a strategy that works. We've gone from a startup searching for a bankable model to a startup confidently executing a highly lucrative and innovative e-NG business.
We were inundated with climate tech deals, each claiming to be the next big thing. Aaron didn't just help us pick better investments—he built a decision framework that fundamentally changed how we allocate capital. His tactful directness saves me countless hours in counterparty discussions, articulating hard truths in a way that leaves everyone relieved rather than defensive. The trust built through the process has been second to none. It feels like Aaron has been part of the internal team as if he had been here from the start.
Three tiers designed to meet you where you are in your strategic journey. Start with clarity, build confidence, lead with conviction. Every engagement begins with PathFinding.
A focused strategy diagnostic that reveals where decision-making is breaking down and stalling your progress.
A clear diagnosis of why is progress has stalled, where decision-making is breaking down, and what to fix first.
You'll walk away knowing what's really going on—not just what's obvious—and have an action plan to fix it.
A structured, two-week sprint to install a Strategy Operating System: the decision architecture, operating cadence, and KPI tracking that makes priorities stick and progress measurable.
A Strategy Operating System your team can run on.
Decision rights, operating cadence, 90-day portfolio, and dashboards that make progress measurable. Your team will know what to do, in what order, and why—not just a deck to file away.
An ongoing strategic partnership that embeds systems, monitoring, and judgment into your organization as you scale.
A strategic partner who helps you stay ahead of the market as it shifts.
You’ll gain ongoing decision support, systematized strategic monitoring, and confidence to scale intentionally.
Everything you need to know about PathFinding, our process, and getting started.
